“Man, sometimes it takes you a long time to sound like yourself” - Miles Davis

In my Irish Catholic family of nine siblings, dinner table debates were a contact sport. As the oldest girl in the middle of six brothers, I learned that the key to being heard wasn't just speaking up—it was crafting a story compelling enough to cut through the chaos. This early lesson in the power of strategic communication became the foundation of my career, contributing to brand strategy for giants like Microsoft and Starbucks, where we transformed corporate narratives into cultural movements.

But after a decade of crafting stories for billion-dollar brands, I confronted an uncomfortable truth: I had mastered the art of telling other people's stories while losing the thread of my own. The same skills that helped me thrive in boardrooms—deep listening, pattern recognition, narrative craft—were calling me toward a different path: helping others find and voice their own truths.

This realization led me to an unexpected place: Zen Buddhism. In the silence of meditation halls, I discovered that powerful storytelling isn't just about crafting perfect narratives—it's about honoring the messy, unfinished stories that make us human. Over the past 15 years, I've woven together these seemingly contradictory threads: the art of strategic communications and the profound simplicity of Zen practice.

What emerged is a holistic approach to personal and professional transformation. As both a communications strategist and life coach, I help people navigate not just how they tell their story, but how they live it. Whether I'm working with entrepreneurs, artists, or leaders, I guide them through the deeper work of self-discovery while helping them articulate their vision with clarity and power.

My work goes beyond traditional communication strategy or personal branding. It's about helping you:

  • Uncover and transform limiting narratives that hold you back

  • Align your inner truth with your outer expression

  • Design a life and career that reflects your deepest values

  • Develop authentic leadership presence that inspires others

  • Craft compelling stories that move people to action

My approach combines Madison Avenue storytelling techniques, ancient Zen wisdom, and evidence-based coaching methodologies. Through one-on-one coaching, group programs, and communication workshops, I create safe spaces for deep personal exploration while providing practical tools for powerful self-expression.

I believe we are all tiny, temporary specks in the universe—and also immensely powerful beings capable of much more than we think. Clear communication, with ourselves and others, isn’t just an act of survival; it’s a powerful act of creation. It’s how we shape the world we want to live in, one story at a time.

What Clients Say

  • Sara is such a warm, comforting presence. I first met her in Mexico where she helped facilitate the writing retreat I was part of. I felt so very grateful of her grounded energy, calm and caring nature. Over the years I’ve learned from her, been supported by her, and I recommend Sara and her coaching for anyone looking to ideate and grow.

    - Danielle T.

  • When we first started working together, it seemed like I knew what I wanted but Sara's intake questions challenged that. One of the most powerful things she asked me was to write down the things that naturally fascinate or take up my mindspace. I was initially upset that it wasn't what I wanted it to be (learning design, executive coaching) and was rather about healing, somatic work, mind and body connection. Now looking back, that was the first moment in me moving my practice and focus in the direction of my truth. I can't thank Sara enough for catalysing the beginning of a journey back to me - onwards!'

    - Caryn T.

  • Sara possesses qualities that are inspiring and supportive on their own and rare to find together in a single person. She is an experienced and successful professional, a wise and thoughtful spiritual teacher, a caring and constructive facilitator, a stylish and knowledgable pop culture maven, and a controlled fire starter. Whatever area of your life you need help with, Sara will have tools and advice to help you along your path.

    - Chris D.

“To take care of your life is to burn the flame of your life force in everything you do.”

- Dainin Katagiri